Discover China's Most Influential Lifestyle Platform

Your gateway to authentic reviews, lifestyle inspiration, and social commerce

300M+ Monthly Active Users
80M+ Content Creators
60% Daily Search Rate
Download iOS App Download Android App Explore on Web

What is Little Red Book?

Little Red Book (RedNote) is China's leading lifestyle platform that combines social media with e-commerce. With over 300 million users, it has become the go-to platform for discovering products, sharing experiences, and connecting with like-minded individuals.

Key Statistics

  • ✓ 85% Users Under 35 (50% Gen-Z, 35% Gen-Alpha)
  • ✓ 70:30 Female to Male Ratio
  • ✓ 50% Users from Tier 1 & 2 Cities
  • ✓ 90% User-Generated Content

Categories on Rednote

Fashion

Fashion

Style & Trends

Food

Food

Culinary Adventures

Beauty

Beauty

Makeup & Skincare

Movies & TV

Movies & TV

Entertainment Guide

Career

Career

Professional Growth

Relationships

Relationships

Love & Connection

Home

Home

Interior & Lifestyle

Gaming

Gaming

Games & Entertainment

Travel

Travel

Adventures & Destinations

Fitness

Fitness

Health & Wellness

Vibrant Community

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Michael Smith

Fashion Enthusiast

★★★★★

"As someone interested in Asian culture and trends, Little Red Book(RedNote) offers a unique insight into the latest fashion and beauty products popular in China. It's both informative and inspiring."

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Jessica Williams

Food Explorer

★★★★★

"I love using Little Red Book(RedNote) to find new recipes and cooking techniques. The community's diverse culinary posts have expanded my cooking repertoire significantly."

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David Brown

Travel Enthusiast

★★★★★

"Little Red Book(RedNote)'s travel recommendations are top-notch. I've discovered numerous hidden gems for my trips, thanks to the detailed posts from users worldwide."

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Ashley Davis

Beauty Guru

★★★★★

"The beauty tutorials on Little Red Book(RedNote) are fantastic. I've learned so many skincare and makeup tips that have become part of my daily routine."

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Christopher Martinez

Content Creator

★★★★★

"Little Red Book(RedNote) provides a platform where I can share my experiences and get genuine feedback. It's a refreshing change from other social media apps."

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Amanda Garcia

Interior Designer

★★★★★

"The DIY and home decor ideas on Little Red Book(RedNote) have inspired me to redecorate my living space. The creativity in the community is truly inspiring."

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Joshua Wilson

Wellness Coach

★★★★★

"Little Red Book(RedNote) has introduced me to a variety of health and wellness practices from different cultures. It's broadened my perspective on maintaining a healthy lifestyle."

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Megan Lee

Product Reviewer

★★★★★

"I appreciate the honest product reviews on Little Red Book(RedNote). They've helped me make informed decisions before purchasing beauty and fashion items."

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Andrew Harris

Tech Enthusiast

★★★★★

"Little Red Book(RedNote)'s user-friendly interface and diverse content make it a daily must-visit app for me. It's a window into global trends and lifestyles."

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Emily Johnson

Lifestyle Blogger

★★★★★

"Little Red Book(RedNote) has become my go-to app for discovering authentic product reviews and lifestyle tips. It's like having a global community of friends sharing their experiences."

Frequently Asked Questions

What is Little Red Book?

Little Red Book, known as Little Red Book(RedNote) in Chinese, is a popular lifestyle and social media platform where users share experiences, reviews, and recommendations.

How does it compare to TikTok?

While TikTok focuses on short videos, Little Red Book offers diverse content including photos, long-form reviews, and in-depth guides with a focus on lifestyle and community.

How to Download?

Download from App Store (iOS) or Google Play Store (Android). Search for "Little Red Book" or "Little Red Book(RedNote)" and install the app.

Language Support?

While primarily in Chinese, English content is growing. Users can create and share content in English, making it increasingly international.

Community Features?

Follow users, engage with comments, join discussions, and share various content formats including videos, photos, and detailed posts.

Is it Free?

Yes, Little Red Book is completely free to download and use. Enjoy all basic features without any cost.

Want to Learn More?

Check out these latest news and resources about Little Red Book

Associated Press US TikTok users flock to Chinese app Little Red Book(RedNote) in protest with TikTok ban looming The Verge RedNote: The Rising Chinese Social Platform Amid TikTok Uncertainty SODA Global The Potential of Little Red Book (RedNote) for Foreign Brands